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Modules objectives

• The Marketing Mix
• The Product
• Advertising
• Globalisation
• Numbers & Quantification / SAE included with marketing SWOT activity

Targeted skills

• C1-C5 All GACO skills are associated to the English class

Prerequisite

• Minimum targeted English Level (end of year) B1

ECTS Credits

• 5

Lecture courses

• 1,5 hour

Tutorial hours

• 18 hours

Practical work

• 19,5 hours

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Accounting Fundamentals - Year 1" _id="464241"][kc_column_text _id="935291"]

Modules objectives

The objective of this resource is to promote the acquisition of essential elements that make up the fundamentals of organizational accounting :

• Understand balance sheet and income statement
• Produce relevant information based on the use/resource approach
• Record current operations (invoices, purchases, sales, VAT, etc.)
• Learn the accounting organization system (general ledger, journal to the balance sheet and tax return) and accounting principles (prudence, historical cost, separation of fiscal years, etc.)
• Establish a forecast budget
• Actual revenues and expenses
• Differences with cash flow and income statement
• Identify and calculate a balance / variances

Key words
Debit/credit -- income/expense -- summary document -- general chart of accounts

Targeted skills

• Manage a internal or external project for the organization

• Participate in the internal management of the organization

Critical learning

• AC11.05 | Read a budget
• AC12.04 | Identify the fundamental indicators useful for internal management
• AC12.06 | Produce relevant information for the management of the organization

Prerequisite

• None

ECTS Credits

• 5

Lecture courses

• 15 hours

Tutorial hours

• 15 hours

Practical work

• 0 hour

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Management Project - Year 1" _id="51332"][kc_column_text _id="486480"]

Modules objectives

Formalize the project of an organization :

• Analyze the sector of activity, the economic and territorial environment and conduct a competitive intelligence
• Understand the legal identification elements of the organization in order to solve the problem
• Understand the budgetary elements of the organization in order to solve the problem

Targeted skills

• In the activities of consulting in organization and management of company, the assistant consultant or the person in charge of mission has for function to collaborate in the study of the problems of his customers. Within this framework, he conducts an economic, social and environmental diagnosis of a territory and an organization. The aim is to answer the question "What diagnosis can be made of the organization in order to better understand its problems ?

Prerequisite

• Accounting Fundamentals

ECTS Credits

• 5

Lecture courses

• 1,5 hour

Tutorial hours

• 15 hours

Practical work

• 0 hour

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Business English - Year 2" _id="182797"][kc_column_text _id="892387"]

Modules objectives

• Consumption, Wealth, Money & Inequalities
• Resumes & Cover Letters
• Professional Careers / SAE included with Meeting Simulation Activity

Targeted skills

• C1-C5 All GACO skills are associated to the English class

Prerequisite

• Minimum targeted English Level (end of year) B2

ECTS Credits

• 5

Lecture courses

• 1,5 hour

Tutorial hours

• 9 hours

Practical work

• 10,5 hours

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Introduction to Marketing - Year 2" _id="14007"][kc_column_text _id="10316"]

Modules objectives

The objective of this course is to provide a comprehensive understanding of the key concepts of marketing :

• Understand the three main areas of the marketing approach (research marketing, strategic marketing, operational marketing)
• Analyse the market environment, its stakeholders (consumers, distributors, competitors, etc.) and their influence
• Identify the demand in a market, identify the segments in a given market
• Qualify the offer using marketing concepts (marketing mix, brand, positioning, etc.)

Targeted skills

• AC12.05 | Position the organisation in its economic environment
• AC13.01 | Analyse the influence of the environment on the functioning of the market
• AC13.02 | Identify the actors of the market : producers/manufacturers, competitors, distributors, consumers, influencers, in order to determine the objectives of the marketing strategy
• AC13.03 | Identify the components of the mix product - price - distribution - communication

Prerequisite

• None

ECTS Credits

• 5

Lecture courses

• 4,5 hours

Tutorial hours

• 15 hours

Practical work

• 4,5 hours

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Sustainable Development & CSR - Year 2" _id="172883"][kc_column_text _id="130958"]

Modules objectives

The aim of this course is to raise awareness of sustainable development and corporate social responsibility issues.

Targeted skills

• AC24.02MRPO | Understand the legal and normative architecture of CSR (environmental law, ISO standards)
• AC24.03MRPO | Understand and present a CSR report
• AC24.04MRPO | Analyze societal expectations and the potential of a market
• AC24.06MRPO | Understand the tools of environmental evaluation (carbon footprint, etc.)
• AC25.02MRPO | Evaluate the various models of activity

Prerequisite

• None

ECTS Credits

• 5

Lecture courses

• 4,5 hours

Tutorial hours

• 15 hours

Practical work

• 0 hour

Teaching language

• English (except lecture courses)

Courses materials language

• English

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