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Modules objectives

• The Marketing Mix
• The Product
• Advertising
• Globalisation
• Numbers & Quantification / SAE included with marketing SWOT activity

Targeted skills

• C1-C5 All GACO skills are associated to the English class

Prerequisite

• Minimum targeted English Level (end of year) B1

ECTS Credits

• 5

Lecture courses

• 1,5 hour

Tutorial hours

• 18 hours

Practical work

• 19,5 hours

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Accounting Fundamentals - Year 1" _id="277399"][kc_column_text _id="411727"]

Modules objectives

The objective of this resource is to promote the acquisition of essential elements that make up the fundamentals of organizational accounting :

• Understand balance sheet and income statement
• Produce relevant information based on the use/resource approach
• Record current operations (invoices, purchases, sales, VAT, etc.)
• Learn the accounting organization system (general ledger, journal to the balance sheet and tax return) and accounting principles (prudence, historical cost, separation of fiscal years, etc.)
• Establish a forecast budget
• Actual revenues and expenses
• Differences with cash flow and income statement
• Identify and calculate a balance / variances

Key words
Debit/credit -- income/expense -- summary document -- general chart of accounts

Targeted skills

• Manage a internal or external project for the organization

• Participate in the internal management of the organization

Critical learning

• AC11.05 | Read a budget
• AC12.04 | Identify the fundamental indicators useful for internal management
• AC12.06 | Produce relevant information for the management of the organization

Prerequisite

• None

ECTS Credits

• 5

Lecture courses

• 15 hours

Tutorial hours

• 15 hours

Practical work

• 0 hour

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Business English - Year 2" _id="395448"][kc_column_text _id="382594"]

Modules objectives

• Consumption, Wealth, Money & Inequalities
• Resumes & Cover Letters
• Professional Careers / SAE included with Meeting Simulation Activity

Targeted skills

• C1-C5 All GACO skills are associated to the English class

Prerequisite

• Minimum targeted English Level (end of year) B2

ECTS Credits

• 5

Lecture courses

• 1,5 hour

Tutorial hours

• 9 hours

Practical work

• 10,5 hours

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Introduction to Marketing - Year 2" _id="324963"][kc_column_text _id="525171"]

Modules objectives

The objective of this course is to provide a comprehensive understanding of the key concepts of marketing :

• Understand the three main areas of the marketing approach (research marketing, strategic marketing, operational marketing)
• Analyse the market environment, its stakeholders (consumers, distributors, competitors, etc.) and their influence
• Identify the demand in a market, identify the segments in a given market
• Qualify the offer using marketing concepts (marketing mix, brand, positioning, etc.)

Targeted skills

• AC12.05 | Position the organisation in its economic environment
• AC13.01 | Analyse the influence of the environment on the functioning of the market
• AC13.02 | Identify the actors of the market : producers/manufacturers, competitors, distributors, consumers, influencers, in order to determine the objectives of the marketing strategy
• AC13.03 | Identify the components of the mix product - price - distribution - communication

Prerequisite

• None

ECTS Credits

• 5

Lecture courses

• 4,5 hours

Tutorial hours

• 15 hours

Practical work

• 4,5 hours

Teaching language

• English (except lecture courses)

Courses materials language

• English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Sustainable Development & CSR - Year 2" _id="337053"][kc_column_text _id="859703"]

Modules objectives

The aim of this course is to raise awareness of sustainable development and corporate social responsibility issues.

Targeted skills

• AC24.02MRPO | Understand the legal and normative architecture of CSR (environmental law, ISO standards)
• AC24.03MRPO | Understand and present a CSR report
• AC24.04MRPO | Analyze societal expectations and the potential of a market
• AC24.06MRPO | Understand the tools of environmental evaluation (carbon footprint, etc.)
• AC25.02MRPO | Evaluate the various models of activity

Prerequisite

• None

ECTS Credits

• 5

Lecture courses

• 4,5 hours

Tutorial hours

• 15 hours

Practical work

• 0 hour

Teaching language

• English (except lecture courses)

Courses materials language

• English

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