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Business & Marketing (TC) – Spring semester

The Bachelor of Technology in Business & Marketing trains students to be future intermediate executives who can handle all stages of the marketing of a product or service: from market research to sales, including marketing strategy, commercial communication, negotiation, and customer relations. Graduates are versatile, autonomous and adaptable. It covers business sectors related to sales, marketing and communication.
The course offers genuine assets for a swift integration into the workforce. It also allows graduates the possibility to pursue their studies in order to obtain a Master’s degree.

Business game 2 : making strategic decisions - Year 2

Modules objectives

  • Continuation of Business game 1 (autumn semester)

    ECTS Credits

    • 3

    Lectures courses

    • 14 hours

    Tutorials hours

    • 0 hour

    Practical work

    • 0 hour

    Teaching language

    • English

    Courses materials language

    • English

    Purchasing - Year 3

    Modules objectives

    • The course focuses on how to implement requirements and processes around purchases to lower costs in the short term and how to codify clear rules for stakeholders to follow when buying goods and services.
      Purchasing as a profit center : cut tail spend and instances of maverick spend.

      ECTS Credits

      • 3

      Lecture courses

      • 24 hours

      Tutorials hours

      • 0 hour

      Practical work

      • 0 hour

      Teaching language

      • English

      Courses materials language

      • English

      Logistics and supply chain - Year 3

      Modules objectives

      • Overview of International Logistics/Transportation and Incoterms® 2020 by a professional speaker. Lecture and teams case studies

        ECTS Credits

        • 3

        Lecture courses

        • 21 hours

        Tutorial hours

        • 0 hour

        Practical work

        • 0 hour

        Teaching language

        • English

        Courses materials language

        • English

        Business game : business development 2 - Year 3

        Modules objectives

        • Continuation of Business development 1 (autumn semester)

          ECTS Credits

          • 1

          Lecture courses

          • 7 hours

          Tutorial hours

          • 0 hour

          Practical work

          • 0 hour

          Teaching language

          • English

          Courses materials language

          • English

          International business : operations - Year 3

            ECTS Credits

            • 4

            Lecture courses

            • 28 hours

            Tutorial hours

            • 0 hour

            Practical work

            • 0 hour

            Teaching language

            • English

            Courses materials language

            • English

            Placement - Year 3

            Modules objectives

            • Sandwich programme. Co-op placed between. February and June

              ECTS Credits

              • 10

              Lecture courses

              • 0 hour

              Tutorial hours

              • 0 hour

              Practical work

              • 0 hour

              Teaching language

              • English

              Courses materials language

              • English

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              Modules objectives

              • Continuation of Business game 1 (autumn semester)

                ECTS Credits

                • 3

                Lectures courses

                • 14 hours

                Tutorials hours

                • 0 hour

                Practical work

                • 0 hour

                Teaching language

                • English

                Courses materials language

                • English

                [/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Purchasing - Year 3" _id="769304"][kc_column_text _id="427577"]

                Modules objectives

                • The course focuses on how to implement requirements and processes around purchases to lower costs in the short term and how to codify clear rules for stakeholders to follow when buying goods and services.
                  Purchasing as a profit center : cut tail spend and instances of maverick spend.

                  ECTS Credits

                  • 3

                  Lecture courses

                  • 24 hours

                  Tutorials hours

                  • 0 hour

                  Practical work

                  • 0 hour

                  Teaching language

                  • English

                  Courses materials language

                  • English

                  [/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Logistics and supply chain - Year 3" _id="570142"][kc_column_text _id="531332"]

                  Modules objectives

                  • Overview of International Logistics/Transportation and Incoterms® 2020 by a professional speaker. Lecture and teams case studies

                    ECTS Credits

                    • 3

                    Lecture courses

                    • 21 hours

                    Tutorial hours

                    • 0 hour

                    Practical work

                    • 0 hour

                    Teaching language

                    • English

                    Courses materials language

                    • English

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                    Modules objectives

                    • Continuation of Business development 1 (autumn semester)

                      ECTS Credits

                      • 1

                      Lecture courses

                      • 7 hours

                      Tutorial hours

                      • 0 hour

                      Practical work

                      • 0 hour

                      Teaching language

                      • English

                      Courses materials language

                      • English

                      [/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="International business : operations - Year 3" _id="807123"][kc_column_text _id="358734"]

                        ECTS Credits

                        • 4

                        Lecture courses

                        • 28 hours

                        Tutorial hours

                        • 0 hour

                        Practical work

                        • 0 hour

                        Teaching language

                        • English

                        Courses materials language

                        • English

                        [/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Placement - Year 3" _id="151277"][kc_column_text _id="195416"]

                        Modules objectives

                        • Sandwich programme. Co-op placed between. February and June

                          ECTS Credits

                          • 10

                          Lecture courses

                          • 0 hour

                          Tutorial hours

                          • 0 hour

                          Practical work

                          • 0 hour

                          Teaching language

                          • English

                          Courses materials language

                          • English

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