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Business & Marketing (TC) – Autumn semester

The Bachelor of Technology in Business & Marketing trains students to be future intermediate executives who can handle all stages of the marketing of a product or service: from market research to sales, including marketing strategy, commercial communication, negotiation, and customer relations. Graduates are versatile, autonomous and adaptable. It covers business sectors related to sales, marketing and communication.
The course offers genuine assets for a swift integration into the workforce. It also allows graduates the possibility to pursue their studies in order to obtain a Master’s degree.

Cross-cultural Management - Year 2

Modules objectives

  • Introduction to managing diversity in organisations. Focus on time and space-influenced cultural issues.

ECTS Credits

  • 3

Lecture courses

  • 15 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

Business game 1 : making strategic decisions - Year 2

Modules objectives

  • 3-day online serious game offers students the capacity of making strategic decisions depending on the volatility of the market, competitors’ actions.The ultimate end : value creation

ECTS Credits

  • 4

Lecture courses

  • 21 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

International prospection - International negotiation - Year 3

Modules objectives

  • Prospecting means carefully planned and executed methods such as mining, markek research, trade shows, and networking with potential partners. To effeciently prospect on international markets, companies need through analyzes to select most promising markets and well trained negotiators.

ECTS Credits

  • 4

Lecture courses

  • 32 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

Procurement strategy - Year 3

Modules objectives

  • The modules focuses on procurement as a strategy: how to set up long-term plans to build strategic relationships with competitive suppliers ; acquire the necessary goods and services of the best quality in a specific cost range and have them delivered on time.

ECTS Credits

Lecture courses

Tutorial hours

Practical work

Teaching language

  • English

Courses materials language

  • English

Geopolitics - Year 3

Modules objectives

  • The course focuses on geoeconomy, states and markets seen through the US-China contentious trade relationship

ECTS Credits

  • 3

Lecture courses

  • 15 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

Business game : business development 1 - Year 3

Modules objectives

  • 3-day online serious game. Making strategic decisions in a international environment (make or buy, raw materials/commodities supply issues ; logistics, …)

ECTS Credits

  • 3

Lecture courses

  • 14 hours

Turorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

International business strategies - Year 3

Modules objectives

  • Overview of international development strategies and implementation processes. Competitive ecosystem : analyzes, development choices, vertical / horizontal development, international development : make or buy ; options, choices.

ECTS Credits

  • 3

Lecture courses

  • 14 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

Project management : going international - Year 3

Modules objectives

  • Students are expected to create a project team to achieve a goal within a defined time with all necessary resources needed e.g. launch a new product, organize an event, deploy a new tool, start up a business…

ECTS Credits

  • 3

Lecture courses

  • 14 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

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Modules objectives

  • Introduction to managing diversity in organisations. Focus on time and space-influenced cultural issues.

ECTS Credits

  • 3

Lecture courses

  • 15 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Business game 1 : making strategic decisions - Year 2" _id="436424"][kc_column_text _id="870971"]

Modules objectives

  • 3-day online serious game offers students the capacity of making strategic decisions depending on the volatility of the market, competitors' actions.The ultimate end : value creation

ECTS Credits

  • 4

Lecture courses

  • 21 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="International prospection - International negotiation - Year 3" _id="88623"][kc_column_text _id="655111"]

Modules objectives

  • Prospecting means carefully planned and executed methods such as mining, markek research, trade shows, and networking with potential partners. To effeciently prospect on international markets, companies need through analyzes to select most promising markets and well trained negotiators.

ECTS Credits

  • 4

Lecture courses

  • 32 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Procurement strategy - Year 3" _id="436068"][kc_column_text _id="395705"]

Modules objectives

  • The modules focuses on procurement as a strategy: how to set up long-term plans to build strategic relationships with competitive suppliers ; acquire the necessary goods and services of the best quality in a specific cost range and have them delivered on time.

ECTS Credits

Lecture courses

Tutorial hours

Practical work

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Geopolitics - Year 3" _id="634962"][kc_column_text _id="850619"]

Modules objectives

  • The course focuses on geoeconomy, states and markets seen through the US-China contentious trade relationship

ECTS Credits

  • 3

Lecture courses

  • 15 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Business game : business development 1 - Year 3" _id="468418"][kc_column_text _id="17986"]

Modules objectives

  • 3-day online serious game. Making strategic decisions in a international environment (make or buy, raw materials/commodities supply issues ; logistics, ...)

ECTS Credits

  • 3

Lecture courses

  • 14 hours

Turorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="International business strategies - Year 3" _id="423063"][kc_column_text _id="879331"]

Modules objectives

  • Overview of international development strategies and implementation processes. Competitive ecosystem : analyzes, development choices, vertical / horizontal development, international development : make or buy ; options, choices.

ECTS Credits

  • 3

Lecture courses

  • 14 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

[/kc_column_text][/kc_accordion_tab][kc_accordion_tab title="Project management : going international - Year 3" _id="106610"][kc_column_text _id="788813"]

Modules objectives

  • Students are expected to create a project team to achieve a goal within a defined time with all necessary resources needed e.g. launch a new product, organize an event, deploy a new tool, start up a business...

ECTS Credits

  • 3

Lecture courses

  • 14 hours

Tutorial hours

  • 0 hour

Practical work

  • 0 hour

Teaching language

  • English

Courses materials language

  • English

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