{"id":11123,"date":"2023-03-27T11:33:31","date_gmt":"2023-03-27T09:33:31","guid":{"rendered":"https:\/\/iutdijon.u-bourgogne.fr\/www\/?p=11123"},"modified":"2024-09-19T14:45:08","modified_gmt":"2024-09-19T12:45:08","slug":"business-administration-sales-management-gaco-autumn-semester","status":"publish","type":"post","link":"https:\/\/iutdijon.u-bourgogne.fr\/www\/international\/courses-offer\/business-administration-sales-management-gaco-autumn-semester.html","title":{"rendered":"Business Administration &#038; Sales Management (GACO) &#8211; Autumn semester"},"content":{"rendered":"<section class=\"kc-elm kc-css-587594 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-62792 kc_col-sm-8 kc_column kc_col-sm-8\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-426257\" style=\"height: 20px; clear: both; width:100%;\"><\/div><div data-closeall=\"true\" class=\"kc-elm kc-css-157974 kc_accordion_wrapper\">\n<div class=\"kc-elm kc-css-952230 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#business-english-year-1\" data-prevent=\"scroll\"><i class=\"\"><\/i> Business English - Year 1<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-241235 kc_text_block\"><\/p>\n<h4>Modules objectives<\/h4>\n<ul>\n<li>The Marketing Mix<\/li>\n<li>The Product<\/li>\n<li>Advertising<\/li>\n<li>Globalisation<\/li>\n<li>Numbers &amp; Quantification \/ SAE included with marketing SWOT activity<\/li>\n<\/ul>\n<h4>Targeted skills<\/h4>\n<ul>\n<li>C1-C5 All GACO skills are associated to the English class<\/li>\n<\/ul>\n<h4>Prerequisite<\/h4>\n<ul>\n<li>Minimum targeted English Level (end of year) B1<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>5<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>1,5 hour<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>18 hours<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>19,5 hours<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English (except lecture courses)<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-277399 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#accounting-fundamentals-year-1\" data-prevent=\"scroll\"><i class=\"\"><\/i> Accounting Fundamentals - Year 1<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-411727 kc_text_block\"><\/p>\n<h4>Modules objectives<\/h4>\n<p>The objective of this resource is to promote the acquisition of essential elements that make up the fundamentals of organizational accounting :<\/p>\n<ul>\n<li>Understand balance sheet and income statement<\/li>\n<li>Produce relevant information based on the use\/resource approach<\/li>\n<li>Record current operations (invoices, purchases, sales, VAT, etc.)<\/li>\n<li>Learn the accounting organization system (general ledger, journal to the balance sheet and tax return) and accounting principles (prudence, historical cost, separation of fiscal years, etc.)<\/li>\n<li>Establish a forecast budget<\/li>\n<li>Actual revenues and expenses<\/li>\n<li>Differences with cash flow and income statement<\/li>\n<li>Identify and calculate a balance \/ variances<\/li>\n<\/ul>\n<p>Key words<br \/>\nDebit\/credit &#8212; income\/expense &#8212; summary document &#8212; general chart of accounts<\/p>\n<h4>Targeted skills<\/h4>\n<ul>\n<li>\n<p>Manage a internal or external project for the organization<\/p>\n<\/li>\n<li>\n<p>Participate in the internal management of the organization<\/p>\n<\/li>\n<\/ul>\n<p>Critical learning<\/p>\n<ul>\n<li>AC11.05 | Read a budget<\/li>\n<li>AC12.04 | Identify the fundamental indicators useful for internal management<\/li>\n<li>AC12.06 | Produce relevant information for the management of the organization<\/li>\n<\/ul>\n<h4>Prerequisite<\/h4>\n<ul>\n<li>None<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>5<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>15 hours<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>15 hours<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>0 hour<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English (except lecture courses)<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-395448 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#business-english-year-2\" data-prevent=\"scroll\"><i class=\"\"><\/i> Business English - Year 2<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-382594 kc_text_block\"><\/p>\n<h4>Modules objectives<\/h4>\n<ul>\n<li>Consumption, Wealth, Money &amp; Inequalities<\/li>\n<li>Resumes &amp; Cover Letters<\/li>\n<li>Professional Careers \/ SAE included with Meeting Simulation Activity<\/li>\n<\/ul>\n<h4>Targeted skills<\/h4>\n<ul>\n<li>C1-C5 All GACO skills are associated to the English class<\/li>\n<\/ul>\n<h4>Prerequisite<\/h4>\n<ul>\n<li>Minimum targeted English Level (end of year) B2<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>5<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>1,5 hour<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>9 hours<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>10,5 hours<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English (except lecture courses)<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-324963 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#introduction-to-marketing-year-2\" data-prevent=\"scroll\"><i class=\"\"><\/i> Introduction to Marketing - Year 2<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-525171 kc_text_block\"><\/p>\n<h4>Modules objectives<\/h4>\n<p>The objective of this course is to provide a comprehensive understanding of the key concepts of marketing :<\/p>\n<ul>\n<li>Understand the three main areas of the marketing approach (research marketing, strategic marketing, operational marketing)<\/li>\n<li>Analyse the market environment, its stakeholders (consumers, distributors, competitors, etc.) and their influence<\/li>\n<li>Identify the demand in a market, identify the segments in a given market<\/li>\n<li>Qualify the offer using marketing concepts (marketing mix, brand, positioning, etc.)<\/li>\n<\/ul>\n<h4>Targeted skills<\/h4>\n<ul>\n<li>AC12.05 | Position the organisation in its economic environment<\/li>\n<li>AC13.01 | Analyse the influence of the environment on the functioning of the market<\/li>\n<li>AC13.02 | Identify the actors of the market : producers\/manufacturers, competitors, distributors, consumers, influencers, in order to determine the objectives of the marketing strategy<\/li>\n<li>AC13.03 | Identify the components of the mix product &#8211; price &#8211; distribution &#8211; communication<\/li>\n<\/ul>\n<h4>Prerequisite<\/h4>\n<ul>\n<li>None<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>5<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>4,5 hours<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>15 hours<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>4,5 hours<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English (except lecture courses)<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-337053 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#sustainable-development-csr-year-2\" data-prevent=\"scroll\"><i class=\"\"><\/i> Sustainable Development &amp; CSR - Year 2<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-859703 kc_text_block\"><\/p>\n<h4>Modules objectives<\/h4>\n<p>The aim of this course is to raise awareness of sustainable development and corporate social responsibility issues.<\/p>\n<h4>Targeted skills<\/h4>\n<ul>\n<li>AC24.02MRPO | Understand the legal and normative architecture of CSR (environmental law, ISO standards)<\/li>\n<li>AC24.03MRPO | Understand and present a CSR report<\/li>\n<li>AC24.04MRPO | Analyze societal expectations and the potential of a market<\/li>\n<li>AC24.06MRPO | Understand the tools of environmental evaluation (carbon footprint, etc.)<\/li>\n<li>AC25.02MRPO | Evaluate the various models of activity<\/li>\n<\/ul>\n<h4>Prerequisite<\/h4>\n<ul>\n<li>None<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>5<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>4,5 hours<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>15 hours<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>0 hour<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English (except lecture courses)<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><div id=\"gk-sidebar\" class=\"kc-elm kc-css-843723 kc_col-sm-4 kc_column kc_col-sm-4\"><div class=\"kc-col-container\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":3185,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[884],"tags":[],"class_list":["post-11123","post","type-post","status-publish","format-standard","hentry","category-courses-offer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Administration &amp; 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