{"id":10989,"date":"2023-03-27T14:59:53","date_gmt":"2023-03-27T12:59:53","guid":{"rendered":"https:\/\/iutdijon.u-bourgogne.fr\/www\/?p=10989"},"modified":"2025-03-19T16:13:43","modified_gmt":"2025-03-19T15:13:43","slug":"business-and_marketing-tc-year-round","status":"publish","type":"post","link":"https:\/\/iutdijon.u-bourgogne.fr\/www\/international\/courses-offer\/business-and_marketing-tc-year-round.html","title":{"rendered":"Business &#038; Marketing (TC) &#8211; year round"},"content":{"rendered":"<section class=\"kc-elm kc-css-466946 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-321151 kc_col-sm-8 kc_column kc_col-sm-8\"><div class=\"kc-col-container\"><div class=\"widget pagesinwidgets_post_section kc-elm kc-css-181255\">\t\t\t<div class=\"homepost_section\">\r\n\t\t\t\t<style type=\"text\/css\"><\/style>\n<section class=\"kc-elm kc-css-2497997 kc_row\">\n<div class=\"kc-row-container  kc-container\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-3254508 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-1289059 kc_text_block\">\n<p>The Bachelor of Technology in Business &amp; Marketing trains students to be future intermediate executives who can handle all stages of the marketing of a product or service: from market research to sales, including marketing strategy, commercial communication, negotiation, and customer relations. Graduates are versatile, autonomous and adaptable. It covers business sectors related to sales, marketing and communication.<br \/>\nThe course offers genuine assets for a swift integration into the workforce. It also allows graduates the possibility to pursue their studies in order to obtain a Master\u2019s degree.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t<\/div>\r\n\t\t\t<\/div><div class=\"kc-elm kc-css-668570\" style=\"height: 20px; clear: both; width:100%;\"><\/div><div data-closeall=\"true\" class=\"kc-elm kc-css-386818 kc_accordion_wrapper\">\n<div class=\"kc-elm kc-css-502225 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#business-english-year-2\" data-prevent=\"scroll\"><i class=\"\"><\/i> Business English - Year 2<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-511652 kc_text_block\"><\/p>\n<h4>Module objectives<\/h4>\n<p>This module covers all the topics useful for students to develop skills and abilities to progress in global markets. This is achieved through both oral and written work encompassing the following themes :<\/p>\n<ul>\n<li>Management of Multicultural Teams;<\/li>\n<li>International Marketing;<\/li>\n<li>Advertising and Branding;<\/li>\n<li>Decision Making;<\/li>\n<li>Ethics and Human Resources;<\/li>\n<li>Presentations;<\/li>\n<li>CSR;<\/li>\n<li>Essential Managerial Business Communication &#8211; Meetings, Emails, and Telephone.<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>4<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>40 hours<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>0 hour<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>0 hour<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-221652 kc_accordion_section group \"><h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#business-english-year-3\" data-prevent=\"scroll\"><i class=\"\"><\/i> Business English - Year 3<\/a><\/h3><div class=\"kc_accordion_content ui-accordion-content kc_clearfix\"><div class=\"kc-panel-body\"><div class=\"kc-elm kc-css-976167 kc_text_block\"><\/p>\n<h4>Module objectives<\/h4>\n<ul>\n<li>This module covers all the topics useful for students to develop skills and abilities to progress in global markets.<\/li>\n<\/ul>\n<h4>ECTS Credits<\/h4>\n<ul>\n<li>4<\/li>\n<\/ul>\n<h4>Lecture courses<\/h4>\n<ul>\n<li>40 hours<\/li>\n<\/ul>\n<h4>Tutorial hours<\/h4>\n<ul>\n<li>0 hour<\/li>\n<\/ul>\n<h4>Practical work<\/h4>\n<ul>\n<li>0 hour<\/li>\n<\/ul>\n<h4>Teaching language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<h4>Courses materials language<\/h4>\n<ul>\n<li>English<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><div id=\"gk-sidebar\" class=\"kc-elm kc-css-481071 kc_col-sm-4 kc_column kc_col-sm-4\"><div class=\"kc-col-container\"><div class=\"widget pagesinwidgets_post_section kc-elm kc-css-309148\">\t\t\t<div class=\"homepost_section\">\r\n\t\t\t\t<style type=\"text\/css\"><\/style>\n<section class=\"kc-elm kc-css-3982842 kc_row\">\n<div class=\"kc-row-container  kc-container\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-2802425 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-2769881 kc_text_block telechargements box\">\n<h2>Download<\/h2>\n<ul>\n<li><a class=\"download-link\" title=\"\" href=\"https:\/\/iutdijon.u-bourgogne.fr\/www\/telechargement\/11299\/?tmstv=1742396930\" title=\"B.U.T. TC Description Sheet\" rel=\"nofollow\">B.U.T. TC description sheet<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t<\/div>\r\n\t\t\t<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":3185,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"categories":[884],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iutdijon.u-bourgogne.fr\/www\/international\/courses-offer\/business-and_marketing-tc-year-round.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business &amp; Marketing (TC) - year round &gt; IUT Dijon-Auxerre-Nevers\" \/>\n<meta property=\"og:description\" content=\"The Bachelor of Technology in Business &amp; Marketing trains students to be future intermediate executives who can handle all stages of the marketing of a product or service: from market research to&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iutdijon.u-bourgogne.fr\/www\/international\/courses-offer\/business-and_marketing-tc-year-round.html\" \/>\n<meta property=\"og:site_name\" content=\"IUT Dijon-Auxerre-Nevers\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T12:59:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T15:13:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeanne-Marie BORDELOT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iutdijon.u-bourgogne.fr\/www\/#website\",\"url\":\"https:\/\/iutdijon.u-bourgogne.fr\/www\/\",\"name\":\"IUT Dijon-Auxerre-Nevers\",\"description\":\"L&#039;IUT Dijon-Auxerre-Nevers propose des formations post-bac dans les secteurs Informatique, Tertiaire et Industriel. 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